Sample: Shopify Storefront Rebuild
Rebuilding a growing DTC brand's storefront for speed and conversion
- Industry
- E-commerce & Retail
- Duration
- 8 weeks
- Services Provided
- Shopify Development
Project Overview
Client Background
A direct-to-consumer retail brand selling through an existing Shopify store built on an older, heavily customized theme.
Business Goals
Improve page speed, simplify the checkout path, and give the internal team an easier way to manage merchandising without developer help.
Project Scope
Full theme rebuild on Shopify Online Store 2.0, migration of existing content and metafields, and analytics setup.
The Challenge
The existing theme had accumulated years of ad hoc customizations, making it slow to load and risky to edit — even small merchandising changes required developer time and testing.
The Solution
We rebuilt the storefront on Shopify's current Online Store 2.0 architecture, replacing legacy custom code with maintainable sections and blocks the internal team could rearrange without touching code, while preserving the brand's existing visual identity.
Development Process
Discovery
Understand goals, users, and constraints.
Research
Audit existing systems, competitors, and data.
Design
Wireframes and UI design aligned with the brand.
Development
Build the solution in focused, reviewable iterations.
Testing
QA across devices, edge cases, and performance.
Deployment
Ship to production with a low-risk rollout.
Support
Monitor, fix, and iterate after launch.
Features Delivered
Technology Stack
Results
Project Gallery
Homepage hero and featured collection layout
Product listing page with new filtering UI
Product detail page layout
Streamlined checkout flow
Related Services
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